Blog
Practical writing on Chinese tourism, digital marketing, payments, and platforms companies in the UK need to understand.
Blog
Guides and analysis for companies in the UK navigating China marketing, payments, and digital customer journeys.
A practical model for ISVs, platform companies, and agencies that want to set merchant pricing, keep the customer relationship, and earn transaction-based revenue.
Read moreA store page for Chinese customers should do more than list an address and opening hours. It should make the visit easy to plan and easy to complete.
Read moreA practical model for POS, ecommerce, SaaS, and agency partners that want to set merchant pricing and earn transaction-based revenue.
Read moreA clear pre-arrival page gives Chinese guests the answers they need before booking, traveling, or deciding to visit.
Read moreLabubu shows how character, collecting, distribution and social sharing reinforce each other. Seven lessons without easy shortcuts.
Read moreA Mini Program can bring booking, commerce and service into WeChat. Decide whether the customer value justifies development and operation.
Read moreBaidu SEO requires more than translated keywords. Work with technical access, Chinese search intent, expert content and measurement.
Read moreAlipay+ can connect several Asian payment apps through one flow. Here is what Nordic merchants should plan before launch.
Read moreWeChat is more than a newsletter. Plan content that helps a follower move towards understanding, service, contact or purchase.
Read moreBaidu, WeChat, Xiaohongshu and Douyin have different jobs. Build a channel strategy that a Nordic team can operate and measure.
Read moreRetailers can influence much more than the till moment. Connect visibility, product information, service and payment for Chinese visitors.
Read moreA practical guide for Nordic destinations, hotels and attractions that want to be discovered before the trip and useful after arrival.
Read more